COM 366 - Strategic Social Media in Organizations

Professor: Dr. Scott Sochay

Department of Communication Studies

Office: HC 327F

Fall Semester, 2020

Office Hours: T, H 10-11am and by appt.

Location: CC331

Time: M, W, F  11:20am - 12:10pm

Office Phone: 638-6199

PO Box 16

Home Phone: (517) 648-7759

www.bethel.edu/~socsco/SocialMedia/SocialMedia.html

email: scott-sochay@bethel.edu

Prerequisite: None

  Back to Sochay home page

 

Required Text:

Mimic Social (Stukent)

Registering with Mimic Social

If you have purchased Mimic Social from the bookstore you can enter the bookstore access code when prompted. If you are purchasing directly from Stukent, follow the prompts.

Recommended Text:

None.

Course Objectives:

Students will be able to:

1. articulate how social media changes the way marketing and PR are done;

2. articulate the unique opportunities and drawbacks for each major social media tool;

3. interpret the meaning and understand the role of social media analytics;

4. construct a strategic social media campaign that helps a corporation meet its stated goals.

COVID Notes:

Students must wear masks entering or leaving the room and at all times in the room.

Students must sit in the same seat throughout the semester.

Classroom furniture must not be moved, though students may turn and face each other when given permission to do so by the professor.

Students are responsible for using the provided materials to wipe down their equipment and work area before using them.

Grading and Expectations:

Participation is important and is part of your grade. Students are expected to have read the required chapters for each class session and be prepared to discuss its contents. A lack of preparation not only hurts your grade it also takes away from the quality of the in-class discussion and makes the learning experience less enjoyable for your classmates. Attendance is also a part of your participation grade. Excessive absences and/or tardiness will be reflected in that generally, three or more unexcused absences will result in a minimum one grade lower participation grade. The University policy on attendance can be found in the Bethel catalog.

Projects are due at the beginning of the class period noted in the course outline. Late projects or missed exams will not be accepted without a legitimate excuse such as medical illness or emergency. If you have a situation that may present difficulties in turning a project in on time or making an exam date the proper procedure is to discuss this with me before the due date. I'm flexible and understanding when students talk with me before an assignment or exam is due. I'm much less flexible if a student tries to explain their situation after the due date has passed. In short, if you think you're going to have a problem turning in an assignment on time, talk with me before the due date. The same also applies to attendance. Excused absences are at my discretion. I am far more likely to grant them when students let me know ahead of time (when possible) or contact me as soon as possible after the missed class.

Student work will be evaluated according to the guidelines laid out in the Bethel University catalog. To receive an "A," work should be "exceptional". "B" work is considered "good," and "C" "work "satisfactory" and so on. If you have any questions about assignments, ask! If there are concerns about grading, the Complaint and Appeals Procedure can be found at: https://www.bethel.edu/undergrad/academics/catalog/.

Students seeking disability-related accommodations should review policy information at the Bethel Disability Services page. You may visit www.bethel.edu/disability for further, detailed information. Disability-related accommodations are determined by the Office of Disability Resources and Services (DRS).  Students are responsible to contact the Office of Disability Resources and Services.  Once DRS determines that accommodations are to be made, they will notify the student and the instructor via e-mail.  Students choosing to use the disability-related accommodations must contact the instructor no later than five business days before accommodations are needed.  The instructor will provide accommodations, but the student is required to initiate the process for the accommodations.

The Bethel policy on academic honesty applies in this course. (see Bethel University catalog)

Points will be awarded for the course as follows:

In-class assignments (ex. What is your brand?) 25 points
Social Media Daily Topics 25 points
Tools Presentation 50 points
Organization Analysis & Presentation 100 points
Social Mimic 200 points
Attendance/Participation 0 points
Total 400 points

Final grades will be based on the cumulative number of points earned on the assignments noted above. Accumulated points will be divided by the total points available (250) to arrive at a percentage for the course. Grades will be assigned based on the following scale:

A

= 93-100%

C+

= 77-79

A-

= 90-92

C

= 73-76

B+

= 87-89

C-

= 70-72

B

= 83-86

D+

= 67-69

B-

= 80-82

D

= 60-66

 

 

F

= below 60

 

 

 

 

Assignments

 

Tentative Course Outline and Assignments:

Date

Topic

Assignments
8/31 Introduction  
9/2 What is your brand?  
9/4 What is your brand?  
9/7 LABOR DAY  
9/9

Marketing Basics (Dan J., Carissa F.)

 Daily Topics begin
9/11 Marketing (Holly H., Ryan N.)  
9/14 Marketing (Tori G., Ally S.)  
9/16 Marketing (Kennedi B., Lydia N.)  
9/18 Marketing (Emma H., Ally O.)  
9/21 Tools workday  
9/23 Tools Presentations (Facebook, YouTube)  
9/25 Tools Presentations (Instagram, Twitter)  
9/28 Tools Presentations (Pinterest, LinkedIn)  
9/30

Social Media Concepts (Elise J., Baylor L.)

  
10/2

Social Media (Carolynne C., Eli de J.)

 Organization choices due
10/5 Social Media (Bella H., Kaia D.) (Payton O., Jess F.)  
10/7 Social Media  
10/9 FALL BREAK  
10/12 Social Media Practices  
10/14 Social Media Practices  
10/16 Social Media Practices  
10/19 Social Media Practices  
10/21 Social Mimic  
10/23 Social Mimic  
10/26 Social Mimic  
10/28  ADVISING DAY  
10/30 Social Mimic  
11/2 Social Mimic  
11/4 Social Mimic

11/6 Social Mimic  
11/9 Social Mimic  
11/11 Social Mimic  
11/13 Social Mimic  
11/16 Social Mimic  
11/18 Social Mimic  
11/20 Organization Analysis Presentations prep Organization Analysis due
11/23 Organization Analysis Presentations prep  
11/25-27 THANKSGIVING  
11/30 Organization Analysis Presentations (Eli de J., Elise J.)  
12/2 Organization Analysis Presentations (Ally O., Holly H.)  
12/4 Organization Analysis Presentations (Payton O.)  
12/7 Organization Analysis Presentations (Dan J., Carolynne C.)  
12/9 Organization Analysis Presentations (Baylor L., Ally S.)  
 12/11 Organization Analysis Presentations (Emma H., Lydia N.)  
     
     
12/15

Organization Analysis Presentations

(Kennedi B., Jess F., Ryan N., Kaia D., Carissa F., Tori G., Ally S.)

 2:45 - 4:45pm
 

 

Tools Groups:

Facebook: Emma H., Lydia N., Ally O.

Instagram: Bella H., Elise J., Baylor L.

Twitter: Carolynne C., Jess F., Eli de J.

Snapchat:

LinkedIn: Carissa F., Holly H., Ryan N.

Youtube: Kaia D., Dan J., Payton O.

Pinterest: Kennedi B., Tori G., Ally S.

Yelp:

 

 

 

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